How to Use This Dictionary

Use the sidebar navigation to explore terms organized by topic:

• Start with Structure to understand the basic hierarchy
• Move to Targeting for audience and keyword concepts
• Explore Metrics to understand performance measurement
• Advanced users can dive into Automation and Technical sections

• Use the search bar (Ctrl/Cmd + K) for instant term lookup
• Search works across term names, definitions, and examples
• Results show matching terms with preview text

Visit the alphabetical index for a complete A-Z listing of all terms in the dictionary.

Each term follows a consistent structure:

• Plain Language: Simplified explanation avoiding jargon
• Context: Why this term matters in Google Ads

• Practical Scenarios: Real-world usage examples
• Concrete Numbers: Specific calculations when applicable

• Connected Concepts: Links to related dictionary entries
• Logical Progression: Terms to explore next for deeper understanding

1. Account → Campaign → Ad Group
2. Keyword → Match Type
3. CPC → CTR → Conversion

1. Conversion Tracking → CPA → ROAS
2. Smart Bidding → Performance Max
3. A/B Testing → Campaign Experiment

1. UTM Parameters → Google Ads Scripts
2. Audience Signals → Machine Learning

• Bookmark Frequently Used Terms - Keep important pages handy
• Follow Related Term Links - Build comprehensive understanding
• Use Examples for Context - Apply concepts to your specific situation
• Cross-Reference Categories - Terms often span multiple areas

This dictionary is available in both English and French. Use the language selector to switch between versions. All terms maintain the same structure and linking in both languages.