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Getting Started
Introduction
How to Use
Contributing
Alphabetical Index
All Terms A-Z
Metrics
Impression
Conversion
Conversion Rate
CTR
CPC
CPM
CPA
ROAS
Ad Quality
Bidding & Budget
Max CPC
Bidding Strategy
Daily Budget
Automated Bidding
CPV
Enhanced CPC
Impression Share
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Geolocation
Custom Intent
Remarketing
Customer List
Similar Audience
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Device Targeting
Ad Schedule
Formats & Networks
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Responsive Ad
Shopping Ad
TrueView
Bumper Ads
In-Stream Skippable
In-Feed Video
Automation
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Performance Max
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Structure
Account
Campaign
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Optimization
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A/B Testing
Campaign Experiment
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Technical
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Ad Extensions
Google Ads Script
GitHub
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Campaign Experiment
Definition
Section titled “Definition”
Test version of a campaign to observe performance.
Example
Section titled “Example”
Test new targeting.
