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Getting Started
Introduction
How to Use
Contributing
Alphabetical Index
All Terms A-Z
Metrics
Impression
Conversion
Conversion Rate
CTR
CPC
CPM
CPA
ROAS
Ad Quality
Bidding & Budget
Max CPC
Bidding Strategy
Daily Budget
Automated Bidding
CPV
Enhanced CPC
Impression Share
Average Position
Targeting
Keyword
Match Type
Audience
Geolocation
Custom Intent
Remarketing
Customer List
Similar Audience
Interest Category
Device Targeting
Ad Schedule
Formats & Networks
Search Network
Display Network
Responsive Ad
Shopping Ad
TrueView
Bumper Ads
In-Stream Skippable
In-Feed Video
Automation
Smart Bidding
Performance Max
Signals
Machine Learning
Data-Driven Attribution
Audience Signals
Structure
Account
Campaign
Ad Group
Ad
Optimization
Recommendation
A/B Testing
Campaign Experiment
KPI
Optimization Score
Campaign Draft
Conversion Tracking
Conversion Tag
Remarketing Tag
Technical
Final URL
UTM Parameters
Ad Extensions
Google Ads Script
GitHub
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Match Type
Definition
Section titled “Definition”
Defines the level of keyword matching.
Example
Section titled “Example”
Exact, phrase, broad.
