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Getting Started
Alphabetical Index
- All Terms A-Z
Metrics
Bidding & Budget
Targeting
Formats & Networks
Automation
Structure
Optimization
Technical

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Overview

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Overview

Keyword

Definition

Section titled “Definition”

Term or phrase that users type on Google.

Example

Section titled “Example”

keyword = ‘sports shoes’.

Tip

Use keyword research tools like Semrush, Keyword Tool to find relevant keywords with good search volume and manageable competition.

Caution

Broad match keywords can trigger ads for irrelevant searches. Use negative keywords to prevent wasted spend.

Note

Long-tail keywords (3+ words) often have lower competition and higher conversion rates than broad terms.

Related Terms

Section titled “Related Terms”

Match Type | Search Network | Ad Group | CTR

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