Alphabetical Index
Alphabetical Index
Section titled “Alphabetical Index”Quick access to all dictionary terms organized alphabetically. Click on any term to jump directly to its definition.
- A/B Testing - Comparative test between two variants
- Account - Highest level in Google Ads structure
- Ad - Advertising message displayed to users
- Ad Extensions - Additional information displayed under ads
- Ad Group - Contains ads and associated keywords
- Ad Quality - Google’s score measuring ad relevance
- Ad Schedule - Programming when ads are shown
- Audience - Group of users targeted by behavior/interests
- Audience Signals - Data sent to guide AI campaigns
- Automated Bidding - Google adjusts bids automatically
- Average Position - Former ad position indicator
- Bidding Strategy - Method to manage bid amounts
- Bumper Ads - Short 6-second non-skippable ads
- Campaign - Groups ad groups with common objective
- Campaign Draft - Copy of campaign for testing
- Campaign Experiment - Test version of campaign
- Conversion - Important user action (purchase, form)
- Conversion Rate - Proportion of conversions to clicks
- Conversion Tag - Code to track conversions
- Conversion Tracking - Configuration to measure actions
- CPA - Cost Per Acquisition/conversion
- CPC - Cost Per Click average
- CPM - Cost Per Thousand impressions
- CPV - Cost Per Video view
- CTR - Click-Through Rate percentage
- Customer List - Audience from collected emails/phones
- Custom Intent - Audiences from user search keywords
- Daily Budget - Average daily campaign spend
- Data-Driven Attribution - Conversion credit model
- Device Targeting - Define device types for ads
- Display Network - Visual ads on partner sites
- Enhanced CPC - Automatically adjusted CPC
- Final URL - Exact page address for ad destination
- Geolocation - Geographic position targeting
- Google Ads Script - JavaScript automation
- Impression - Number of times ad was displayed
- Impression Share - Display frequency vs opportunities
- In-Feed Video - Ads in search/YouTube recommendations
- In-Stream Skippable - Skippable after 5 seconds
- Interest Category - Targeting by regular topics
- Machine Learning - Google’s optimization algorithms
- Match Type - Keyword matching level definition
- Max CPC - Maximum willing to pay per click
- Optimization Score - Google’s improvement potential score
- Performance Max - All-in-one AI campaign
- Recommendation - Google’s performance suggestions
- Remarketing - Targeting previous site/app visitors
- Remarketing Tag - Code for remarketing audience
- Responsive Ad - Auto-adapting ad format
- ROAS - Return On Ad Spend
- Search Network - Ads in Google search results
- Shopping Ad - Product ads with image/price
- Signals - Data provided to AI for optimization
- Similar Audience - Users similar to existing audiences
- Smart Bidding - AI-based bidding strategies
- TrueView - Pay-per-view video format
- UTM Parameters - URL variables for Analytics tracking