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Getting Started
Introduction
How to Use
Contributing
Alphabetical Index
All Terms A-Z
Metrics
Impression
Conversion
Conversion Rate
CTR
CPC
CPM
CPA
ROAS
Ad Quality
Bidding & Budget
Max CPC
Bidding Strategy
Daily Budget
Automated Bidding
CPV
Enhanced CPC
Impression Share
Average Position
Targeting
Keyword
Match Type
Audience
Geolocation
Custom Intent
Remarketing
Customer List
Similar Audience
Interest Category
Device Targeting
Ad Schedule
Formats & Networks
Search Network
Display Network
Responsive Ad
Shopping Ad
TrueView
Bumper Ads
In-Stream Skippable
In-Feed Video
Automation
Smart Bidding
Performance Max
Signals
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Data-Driven Attribution
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Structure
Account
Campaign
Ad Group
Ad
Optimization
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A/B Testing
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KPI
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Remarketing Tag
Technical
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Ad Extensions
Google Ads Script
GitHub
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Ad Group
Definition
Section titled “Definition”
Contains ads and associated keywords.
Example
Section titled “Example”
‘Men’s shoes’ group.
