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Getting Started
Introduction
How to Use
Contributing
Alphabetical Index
All Terms A-Z
Metrics
Impression
Conversion
Conversion Rate
CTR
CPC
CPM
CPA
ROAS
Ad Quality
Bidding & Budget
Max CPC
Bidding Strategy
Daily Budget
Automated Bidding
CPV
Enhanced CPC
Impression Share
Average Position
Targeting
Keyword
Match Type
Audience
Geolocation
Custom Intent
Remarketing
Customer List
Similar Audience
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Device Targeting
Ad Schedule
Formats & Networks
Search Network
Display Network
Responsive Ad
Shopping Ad
TrueView
Bumper Ads
In-Stream Skippable
In-Feed Video
Automation
Smart Bidding
Performance Max
Signals
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Audience Signals
Structure
Account
Campaign
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Ad
Optimization
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A/B Testing
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KPI
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Campaign Draft
Conversion Tracking
Conversion Tag
Remarketing Tag
Technical
Final URL
UTM Parameters
Ad Extensions
Google Ads Script
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Conversion Tag
Definition
Section titled “Definition”
Code to integrate on your site to track conversions.
Example
Section titled “Example”
Triggers after a purchase.
